Long-term marketing success – who doesn’t want that? But which channels and which strategies really make sense in B2B marketing? Should you hire a search specialist or rather an expert in social media? Or would it be better to leave complete marketing control to a digital agency? Our advice is to not go down this route.
Most agencies are happy to manage their clients’ marketing activities, but they are not so willing to share their expertise with their clients because they fear losing business. But this makes the client dependent on the agency and does not allow them to build internal marketing expertise.
Unlike most agencies, we have a different goal: we share our knowledge and help our clients better manage their marketing activities internally.