Long-term marketing success – who doesn’t want that? But which channels and which strategies really make sense in B2B marketing? Should you hire a search specialist or rather an expert in social media? Or would it be better to leave complete marketing control to a digital agency? Our advice is to not go down this route.
Most agencies are happy to manage their clients’ marketing activities, but they are not so willing to share their expertise with their clients because they fear losing business. But this makes the client dependent on the agency and does not allow them to build internal marketing expertise.
Unlike most agencies, we have a different goal: we share our knowledge and help our clients better manage their marketing activities internally.
Regardless of whether it is a short- or long-term ambition of our clients, we make it clear from the outset that we work together with our clients to ensure that they can eventually manage their marketing activities in-house.
We develop a prioritized testing structure with you, allowing us to systematically experiment and understand which channels and tactics work well and which activities are not promising and should be stopped.
New tools, new processes? No problem: We train our clients’ in-house staff so that they can later manage the marketing activities without outside help.
Reduce risks and dependencies! Contact us and set up your individual marketing framework.