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B2B Performance Marketing

Making B2B marketing measurable, scalable and profitable

There is a persistent myth: 50% of your marketing investment is wasted – you just don’t know which 50%. But you can make marketing measurable. Large, digital B2C companies such as Zalando have been built on this principle. For a long time the technologies necessary for true performance marketing were prohibitively expensive. But today, B2B budgets can also benefit from the measurability of marketing.
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