What does B2B Performance Marketing mean?
Performance marketing is above all the realisation of data-driven marketing. Together with our customers, we focus on verifiable, profitable growth – not on managing marketing costs. In the B2B area this often means an integration of the marketing and sales processes: How are leads generated online and how are these leads subsequently processed in terms of sales? We guide you from the conceptual development of the target group segments to the definition of the KPIs into automated measurement of profitablity.