B2B Marketing Analytics & Business Intelligence

Measurability and transparency for your B2B marketing

With increasing digitalization in B2B business comes the use of ever more communication and sales channels and tools. And every new touchpoint delivers data. Valuable data that can give any business a competitive advantage. The problem: information gets stored in different systems, data silos as far as the eye can see. The consequences can be fatal.

Our goal: measurability and transparency for your B2B marketing

We can help you make your B2B marketing measurable by connecting Google Analytics, advertising network data, sales software solutions such as Salesforce or Hubspot, and BI platforms such as Microsoft Power BI.
- Based on your individual requirements, we recommend which platforms you should collect customer and marketing information.
- We provide you with comprehensive advice on how to ensure that the platforms are optimally interconnected and implement these connections for you.
- We develop individual data models to connect your data sources, allowing you to make better decisions possible.
- We develop individual dashboards for you on which you can record all relevant key figures at a glance. This enables you to make the right decisions quickly.

How it works

Identifying important metrics

We analyse your needs and tell you in concrete terms which tools you need to measure these metrics and which you can do without. Driving this process is the question of which decisions you want to make more data-driven in the future.
Merging data sources

We will then show you how you can merge data from different sources using tools like Zapier or Microsoft Power BI. All relevant key figures can flow into our data models, regardless of which data source they are from.
Creating bespoke dashboard

On the dashboard, you can immediately visually record all important key figures. Not only can you see at a glance which campaign elements deliver the best results, but you can also see whether a marketing investment is really paying off.

Contact

Talk to us!

We would be happy to discuss with you in a personal meeting how we can support you.

B2B Marketing Analytics & Business Intelligence

Measurability and transparency for your B2B marketing

Our goal: measurability and transparency for your B2B marketing

Identifying important metrics

Merging data sources

Creating bespoke dashboard

Talk to us!