B2B Marketing Analytics & Business Intelligence

How it works

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  Identifying important metrics

  We analyse your needs and tell you in concrete terms which tools you need to measure these metrics and which you can do without. Driving this process is the question of which decisions you want to make more data-driven in the future.

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  Merging data sources

  We will then show you how you can merge data from different sources using tools like Zapier or Microsoft Power BI. All relevant key figures can flow into our data models, regardless of which data source they are from.

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  Creating bespoke dashboard

  On the dashboard, you can immediately visually record all important key figures. Not only can you see at a glance which campaign elements deliver the best results, but you can also see whether a marketing investment is really paying off.