Based on the goals that you want to achieve and the strategy that we specify together, we also help you choose the right performance marketing channels.
Some performance marketing channels as well as their effective use in the B2B sector are presented in more detail below:
Our advertising specialists have detailed knowledge of all targeting options offered by Facebook. As a certified Facebook Marketing Partner, we can provide you with comprehensive advice on audience segmentation and addressing your customers specific pain points. Among other things, we can provide you with specific interest targeting tactics that allow you to address complex B2B target groups in a relevant way. We also advise you on best practices to use your customer lists in Facebook Ads as “seed lists” for your lookalike targeting.
With our B2B marketing expertise, we help our clients to scale their high-quality search traffic. Our approach to not only focus on the searchers who have already decided on what solution to apply to their business’s pain point. Rather, we expand the scope of the search keywords to ensure that our clients are visible to businesses who are still researching which solutions are available to solve their specific problems.
For B2B marketers the LinkedIn Ads targeting options are second to none. However, these targeting options come at a premium, with high media prices across all markets. It is essential to ensure that every ad click comes from a highly relevant and engaged profile with a high likelihood to convert. We identify your target group on LinkedIn and determine the best targeting options to reach them with your message. We also work with you to develop an effective LinkedIn ad strategy and manage your campaigns, taking into account efficiency and conversion targets.
Xing has more than 16 million members in Germany, Austria and Switzerland, making it the leading business network in the DACH region. Poor decisions can be expensive here. With the right measures, however, you can achieve an excellent return on advertising spend (ROAS). BizMut is an official advertising partner of XING. We make sure that the right message is efficiently delivered to the decision makers in your target group.
Quora is now the world’s largest portal where users go to look for answer to their questions and solutions to their problems. However, as an advertising platform Quora is often overlooked. Your company can position itself there as a solution provider using precisely targeted and relevant ads.
Is your company creating business software? If so, it needs to be on comparison portals like Capterra, GetApp, G2 Crowd, SoftwareAdvice, FinancesOnline, Fitsmallbusiness and others. These platforms are where SaaS (software-as-a-service) solutions are categorized, listed and evaluated. They are the go-to places for B2B decision makers to review, compare and choose the software to solve their pain points. We ensure that your solution stands out from the crowd.
B2B companies invest a lot of time and money in creating relevant and useful content for their target groups. However, if nobody every sees this content then why bother creating it? With Paid Content Distribution you can generate highly qualified traffic for your content via advertising platforms like Outbrain and Taboola.
Demand Side Platforms (DSPs), Supply Side Platforms (SSPs), Data Management Platforms (DMP), Ad Exchanges, Brand Safety Tools, Ad Verification and much more: The interaction of programmatic technologies is complex and the acronyms confusing. We clear this technology jungle for you, identifying and implementing the solutions that are relevant for your marketing goals.