Webinars can be effective and efficient B2B marketing tools. They offer the chance to educate and engage audiences without requiring a lot of resource or time. Attendees get the opportunity to stay up to date with industry trends, learn new things and get expert views without having to leave their office. It is an interactive […]
Webinars are ubiquitous in B2B marketing and especially in SaaS companies. They are a great way for businesses to have a conversation with their target audiences and offer the potential for collecting valuable new leads as well as getting direct feedback. However, the ubiquity of webinars is also their undoing. Often sign-ups rates are low […]
Planning to generate leads for your B2B business using webinars but unsure which platforms provide the features you need to deliver the webinar and follow up on your leads? We have outlined below the key criteria you should be thinking of when assessing a webinar platform for B2B performance marketing and reviewed our favorite tools. Where to start? Selecting the right […]
