Matched Audiences is a powerful addition to the LinkedIn offer to B2B marketers. It enables advertisers to track the existing lists and data stored in their own databases and match them to LinkedIn records. Often LinkedIn can do this much more effectively than competitor platforms such as Facebook, because the information it holds tends to […]
LinkedIn is a fantastic tool for targeting your B2B campaigns at relevant people. Packed with tons of useful information about companies and professionals it’s second only to Facebook as a destination for B2B marketing activities on social. LinkedIn is also expensive, with relatively high advertising costs and minimum daily spends. This makes it especially important […]
