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- 26.05.2020
- by Olga Budynska
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Lead generation ads on Facebook are one of the most cost-efficient uses of the platform for B2B purposes. Like all Facebook advertising, they allow you to target specific groups and segments. However, with lead generation ads, clicks turn into leads and generate useful data and engagement, relatively simply. The user experience starts like any other […]
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- 03.04.2020
- by Vlatko Barisic
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If you’re marketing for a B2B SaaS company then the chances are that you are already familiar with Capterra. A huge presence online and core source of reviews for business software buyers, Capterra is a B2B marketing channel you can’t afford to ignore. Not only can Capterra boost your reach on search, it can also […]
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Overview of our favorite webinar tools
- 18.03.2020
- by Kristina Simickova
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Planning to generate leads for your B2B business using webinars but unsure which platforms provide the features you need to deliver the webinar and follow up on your leads? We have outlined below the key criteria you should be thinking of when assessing a webinar platform for B2B performance marketing and reviewed our favorite tools. Where to start? Selecting the right […]
