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- 25.05.2021
- by Caroline de Villeneuve
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Lead attribution is an important and sometimes challenging topic for online marketers. It’s very easy to look at your analytics tools and KPIs without being fully aware of what the numbers are representing – and not representing! – in terms of attribution. As B2B marketers this challenge can be even more complex. Attribution models for […]
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- 06.04.2021
- by Caroline de Villeneuve
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B2B gated content campaigns rely on the value of content offered. What could be more valuable to your target group than a bespoke report about them, with information tailored to their specific requirements? This is exactly what dynamic scorecards, tests and questionnaires offer. What are dynamic scorecards? Much more than just lead generation forms, scorecards […]
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- 05.01.2021
- by Caroline de Villeneuve
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White papers and eBooks are great ways for B2B marketers to position their brands as leaders in the field, innovators and trusted sources of information. These quality publications require lots of resource to create and disseminate, so it is important that marketers make the most of them and utilise them across different channels. White papers […]
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- 24.06.2020
- by Caroline de Villeneuve
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White papers and eBooks are frequently offered by companies in a gated format: A specialist publication in return for some basic personal data. Positioned as leading, informative and uniquely valuable to the target industry, your white papers and eBooks are a core resource in your B2B marketing campaigns. 1. What are eBooks and white papers? […]
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- 08.06.2020
- by Caroline de Villeneuve
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5 questions to ask when you are choosing gated content for B2B marketing A successful gated content campaign can be a valuable source of fresh, qualified leads for your B2B marketing activities. Key to this success is choosing a topic that both promises and delivers real value for your target audience and only for your […]
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- 22.05.2020
- by Caroline de Villeneuve
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How to make best use of existing resources and client communication to source fresh B2B content ideas. B2B marketers often have a wealth of good content hiding in plain sight, waiting to be reused. Existing research and marketing materials, client interactions and recommendations, and customer FAQs – all are great sources of ideas for fresh content. B2B businesses […]
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- 23.04.2020
- by Caroline de Villeneuve
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You have a premium piece of content to share that you know is going to be attractive to your target audience. It is relevant to the businesses you want to reach and you are confident it can have a substantial impact in terms of fresh leads and brand authority. Should you publish it directly on […]
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- 17.04.2020
- by Caroline de Villeneuve
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Bizmut’s Caroline de Villeneuve has helped many clients develop gated content strategies big and small. Here she shares her thoughts on when a gated strategy is useful and tips on how to run one successfully. As B2B marketers we are always looking for good quality, well-qualified leads. If your direct response traffic is not generating […]
