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- 26.05.2020
- by Vlatko Barisic
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In my previous posts on Capterra, I introduced you to why you should consider Capterra as part of your SaaS marketing mix as well as what are the critical tactics behind successful campaign optimization on the platform. In this article, we cover the specific things you need to consider when optimizing large-scale, globally-targeted Capterra campaigns. […]
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- 08.05.2020
- by Vlatko Barisic
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Whether you’re an agency running campaigns for a client or someone doing things in-house, you’ve probably been in a situation where you had both ambitious spend targets and seemingly unrealistic cost-per-acquisition targets. Which to prioritise? Should you sacrifice efficiency or make significant budget cuts and bring in fewer customers? What if I told you that […]
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- 03.04.2020
- by Vlatko Barisic
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If you’re marketing for a B2B SaaS company then the chances are that you are already familiar with Capterra. A huge presence online and core source of reviews for business software buyers, Capterra is a B2B marketing channel you can’t afford to ignore. Not only can Capterra boost your reach on search, it can also […]
