Whether a B2B sale is successful or not is typically dependent on the function of three key parameters: How the prospect feels about your product and the benefit it provides; how the prospect feels about your company, and how the prospect feels about your sales rep. The best content for account based marketing (ABM) should […]
Account based marketing is an ever more popular strategy for B2B marketers to support sales teams in generating new leads and closing. In this article we will look in more detail at how this works, focusing especially on: The overall goals of account based marketing Account based marketing as a retargeting strategy Which job roles […]
Discover more about account based marketing, and what it can do for your B2B sales. Account based marketing is the strategy of targeting companies, not just the individuals within them. Imagine the COO of your target company is grabbing a coffee before heading back to their desk for an appointment with one of your sales […]
