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- 06.07.2020
- by Caroline de Villeneuve
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Webinars are ubiquitous in B2B marketing and especially in SaaS companies. They are a great way for businesses to have a conversation with their target audiences and offer the potential for collecting valuable new leads as well as getting direct feedback. However, the ubiquity of webinars is also their undoing. Often sign-ups rates are low […]
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- 24.06.2020
- by Caroline de Villeneuve
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White papers and eBooks are frequently offered by companies in a gated format: A specialist publication in return for some basic personal data. Positioned as leading, informative and uniquely valuable to the target industry, your white papers and eBooks are a core resource in your B2B marketing campaigns. 1. What are eBooks and white papers? […]
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- 08.06.2020
- by Caroline de Villeneuve
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5 questions to ask when you are choosing gated content for B2B marketing A successful gated content campaign can be a valuable source of fresh, qualified leads for your B2B marketing activities. Key to this success is choosing a topic that both promises and delivers real value for your target audience and only for your […]
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- 26.05.2020
- by Olga Budynska
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Lead generation ads on Facebook are one of the most cost-efficient uses of the platform for B2B purposes. Like all Facebook advertising, they allow you to target specific groups and segments. However, with lead generation ads, clicks turn into leads and generate useful data and engagement, relatively simply. The user experience starts like any other […]
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- 26.05.2020
- by Vlatko Barisic
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In my previous posts on Capterra, I introduced you to why you should consider Capterra as part of your SaaS marketing mix as well as what are the critical tactics behind successful campaign optimization on the platform. In this article, we cover the specific things you need to consider when optimizing large-scale, globally-targeted Capterra campaigns. […]
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- 22.05.2020
- by Caroline de Villeneuve
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How to make best use of existing resources and client communication to source fresh B2B content ideas. B2B marketers often have a wealth of good content hiding in plain sight, waiting to be reused. Existing research and marketing materials, client interactions and recommendations, and customer FAQs – all are great sources of ideas for fresh content. B2B businesses […]
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- 12.05.2020
- by Niall Donohoe
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How to build out a Google Analytics data model to achieve clarity on company acquisition ROI Attribution is a murky issue for many SaaS companies – how to track one user’s interactions with your service through multiple browsers, devices, apps, channels and other touch points. For B2B SaaS companies there is the added complication that […]
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- 08.05.2020
- by Vlatko Barisic
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Whether you’re an agency running campaigns for a client or someone doing things in-house, you’ve probably been in a situation where you had both ambitious spend targets and seemingly unrealistic cost-per-acquisition targets. Which to prioritise? Should you sacrifice efficiency or make significant budget cuts and bring in fewer customers? What if I told you that […]
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Google Search Audit Checker
- 27.04.2020
- by Vlatko Barisic
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Our Google Search Ads Audit Checklist tool was created to help us make sure we left no stone unturned when auditing our clients’ Google Search Ads setup and results. We are now giving it away so less experienced search marketers can run a health check of their paid search campaigns in a structured and simple […]
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- 23.04.2020
- by Caroline de Villeneuve
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You have a premium piece of content to share that you know is going to be attractive to your target audience. It is relevant to the businesses you want to reach and you are confident it can have a substantial impact in terms of fresh leads and brand authority. Should you publish it directly on […]
