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- 05.01.2021
- by Caroline de Villeneuve
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White papers and eBooks are great ways for B2B marketers to position their brands as leaders in the field, innovators and trusted sources of information. These quality publications require lots of resource to create and disseminate, so it is important that marketers make the most of them and utilise them across different channels. White papers […]
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- 10.11.2020
- by Natali Farkasova
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So you’ve built a new landing page for your B2B campaign. You’ve followed our advice about what elements to include on a great B2B landing page and you’ve asked your new page the 4 questions every B2B landing page should answer. You’re ready with your first draft. Now it’s time to make sure that you […]
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- 26.10.2020
- by Robert Cziko
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When B2B marketers set up new campaigns, they go to great lengths to make sure that tracking is in place and robust data is collected. This data is vital to ensure that campaigns can be properly assessed, maintained, and optimised. However, collecting the data is only the first step. Just as important is aggregating that […]
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- 05.10.2020
- by Niall Donohoe
How B2B companies can set target CPLs when testing new channels ‘What is a good CPL’ is a question we routinely get from clients, but one for which there is no direct answer. Ultimately, a “good CPL” is one where the cost of acquisition is – on average – lower than the revenue received. However, […]
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- 08.09.2020
- by Caroline de Villeneuve
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Webinars can be effective and efficient B2B marketing tools. They offer the chance to educate and engage audiences without requiring a lot of resource or time. Attendees get the opportunity to stay up to date with industry trends, learn new things and get expert views without having to leave their office. It is an interactive […]
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- 21.08.2020
- by Natali Farkasova
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If a relevant professional makes it to your landing page, they must not leave without understanding your offer. In a glance, they should know what your offer is, understand that it is relevant to them and that they need to include you in their search for a solution. To make sure that they do, Bizmut […]
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- 11.08.2020
- by Vlatko Barisic
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The importance of regular data curation and how to automate aspects of the process Your B2B analytics, optimisation and sales efforts are only as good as the data that goes into them. Poor or incomplete data means distorted analysis, missed opportunities and lost business. In a B2B context, where there tend to be fewer and more valuable leads and […]
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- 22.07.2020
- by Anton Korityak
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Robust monitoring is the bedrock of all effective B2B marketing campaigns and dashboards are an increasingly popular tool for doing this. They allow marketers to track their campaigns at a glance and easily share information with key stakeholders. But which KPIs should you include in your dashboard? Answering this question is the first – and […]
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- 18.07.2020
- by Bjoern Sjut
Marketing activities for B2C and B2B companies differ, that’s for sure. But how exactly? Our co-founder, Björn Sjut discussed the burning questions of B2B performance marketing with Philipp Werner, CMO at Project A. While listening this podcast, you will find out answers to these questions: What are the essential components for a successful B2B marketing […]
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- 15.07.2020
- by Natali Farkasova
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What makes for a good B2B landing page? How should I lay out my new landing page? What are the key elements that make up a page that converts well? If you’re looking for tips on how to build a successful landing page for your new B2B campaign, then you’ve come to the right place. […]
