Our Google Search Ads Audit Checklist tool was created to help us make sure we left no stone unturned when auditing our clients’ Google Search Ads setup and results. We are now giving it away so less experienced search marketers can run a health check of their paid search campaigns in a structured and simple manner.

Internally, it gives all our colleagues a structured approach regarding what and how to check when reviewing search accounts, as well as guidance on account best practices.
Externally, it gives the clients whose accounts we review more transparency and insight into where they stand right now, as we make sure each account audit suggestion is accompanied by a clear explanation and follows proven best practices for B2B search marketing.