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- 17.03.2022
- by Lusine Grigoryan
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Whether a B2B sale is successful or not is typically dependent on the function of three key parameters: How the prospect feels about your product and the benefit it provides; how the prospect feels about your company, and how the prospect feels about your sales rep. The best content for account based marketing (ABM) should […]
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- 13.10.2021
- by Lusine Grigoryan
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Account based marketing is an ever more popular strategy for B2B marketers to support sales teams in generating new leads and closing. In this article we will look in more detail at how this works, focusing especially on: The overall goals of account based marketing Account based marketing as a retargeting strategy Which job roles […]
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- 24.08.2021
- by Niall Donohoe
Bizmut staff enjoy a new countryside retreat to work and play in together. As we emerge from the global challenges of coronavirus, BizMut has been thinking about different ways of working in the new business landscape created by the upheavals of the pandemic – looking forward to the “next normal”. After challenging times for everyone, […]
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- 09.08.2021
- by Lusine Grigoryan
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Discover more about account based marketing, and what it can do for your B2B sales. Account based marketing is the strategy of targeting companies, not just the individuals within them. Imagine the COO of your target company is grabbing a coffee before heading back to their desk for an appointment with one of your sales […]
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- 21.07.2021
- by Kristina Simickova
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Matched Audiences is a powerful addition to the LinkedIn offer to B2B marketers. It enables advertisers to track the existing lists and data stored in their own databases and match them to LinkedIn records. Often LinkedIn can do this much more effectively than competitor platforms such as Facebook, because the information it holds tends to […]
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- 25.05.2021
- by Caroline de Villeneuve
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Lead attribution is an important and sometimes challenging topic for online marketers. It’s very easy to look at your analytics tools and KPIs without being fully aware of what the numbers are representing – and not representing! – in terms of attribution. As B2B marketers this challenge can be even more complex. Attribution models for […]
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- 20.04.2021
- by Kristina Simickova
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LinkedIn is a fantastic tool for targeting your B2B campaigns at relevant people. Packed with tons of useful information about companies and professionals it’s second only to Facebook as a destination for B2B marketing activities on social. LinkedIn is also expensive, with relatively high advertising costs and minimum daily spends. This makes it especially important […]
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- 06.04.2021
- by Caroline de Villeneuve
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B2B gated content campaigns rely on the value of content offered. What could be more valuable to your target group than a bespoke report about them, with information tailored to their specific requirements? This is exactly what dynamic scorecards, tests and questionnaires offer. What are dynamic scorecards? Much more than just lead generation forms, scorecards […]
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- 02.03.2021
- by Juraj Rojko
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As a B2B marketer it is essential to be aware of what your competitors are up to. Good competitor analysis helps you develop and maintain your USP and ensures you can learn from and copy what your competitors are doing right. Your competitors are your biggest threat and your best source of new ideas, be […]
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- 08.02.2021
- by Martin Brath
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Lead scoring is an essential pre-sales process. It helps your sales team know who, when, and how to communicate best with the leads generated by your B2B marketing activities. An unwanted communication from a sales rep is a waste of everyone’s time. Lead scoring should help ensure that only target leads who are ‘sharp-set’ for […]
